The Cookie Crumble
May Day, May Day!
The need for consumer facing consent kicks into action on 26th May 2012. Consumers will have the right to ‘transparency and control’ over their data. Cookies are used for behavioural advertising, they track a variety of things including monitoring which sites are visited and which adverts are clicked. Others store and report back on preferences and favourites on different sites.
Consumers, for the most part, are unlikely to know what a cookie does and how it works but they are gaining a greater understanding – and sometimes a negative perception, of how data is collected on them and used online.
This article was written by Marketing Week Live Blogger
From → News