Posts from the ‘NYC Correspondent’ Category
- Ultimate repositioning on September 13th, 2011
I saw a great piece of repositioning yesterday in the pharmacy: A plain coloured cylinder of air-freshener was being sold as a “flameless candle”! So much more romantic, and so much more expensive than a “mere” air freshener, don’t you think?
- Big is a Business Issue on September 6th, 2011
So I was at a party at MOMA the other week, and I was interested to hear how the obesity issue is starting to affect business. The client of the person I met was seeking investment for a great business idea – but was “beyond obese”. That made the investment more than a little risky as [...]
- La Playa opens in New York on November 2nd, 2010
Cambridge-HQ’d insurance specialist La Playa has opened its New York office on Manhattan. An ambitious niche broker, La Playa has an enviable reputation for redefining financial services through its dynamic and engaging approach under the banner “Insurance with Intelligence”. It’s now one of the few specialist insurance brokers with capability to look after individuals and [...]
